GTM Executive & Growth Marketer

Drive engagement.
Increase pipeline.
Grow revenue.

Builder of full-funnel GTM engines for B2B SaaS companies: awareness that fills the top, offers and nurture that move deals through the middle, and the tools and training that help closers close. Pipeline growth without extra overhead, and without the noise. 15+ years of experience. Four acquisitions. One IPO. Advanced AI operator.

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Companies grown along the way

End-to-end coverage

Full-Funnel Execution

Twelve areas of execution across every stage of the funnel, plus the operations that hold it all together.

Top of Funnel

Get found by the right buyers

Owned Channels

AEO, SEO, and social programs that earn attention instead of renting it.

Paid Channels

PPC, events, and partnerships with tight targeting, tracked spend, and clear return on every dollar.

Outbound & ABM

Campaigns, account lists, and ABM plays that take the message straight to target accounts.

Middle of Funnel

Turn attention into pipeline

Brand Excellence

A sharp narrative and materials that make buyers instantly get your differentiation.

Prospect Engagement

Emails, offers, nurturing, digital experiences, and programs that keep deals warming.

Market Intelligence

Competitive, prospect, account, and RFP tracking that surfaces moves before they happen.

Bottom of Funnel

Convert, close, and grow accounts

Sales Enablement

Materials, coaching, and closed-loop feedback that arm reps to win deals.

Model Optimization

Instrumentation at every stage that finds the leaks and fixes the conversion points that matter most.

Retention & Expansion

Programs that keep customers, grow accounts, and turn wins into referrals.

Operational

Keep the whole engine running

Strategy & Operating Cadence

Clear objectives with OKRs and an operating cadence that keeps every team pulling in the same direction.

Analysis & Visualization

Integrated systems and dashboards that put evidence behind every decision, daily to annual.

Resource Optimization

Budget, people, and tools allocated to the highest-return work. The rest gets cut.

The track record

Experience

Checkit London, UK

Feb 2024 – Present

Head of Marketing

Outbound AI Search Publicly traded Achieved profitability

Recruited to run global marketing and "get profitable", which was achieved in 2026.
Repositioned company from compliance/checklist tools to predictive operations, leveraging AI-driven insights for enterprise clients and multi-site locations.
Stacked GTM US resources (exec, sales, marketing, product, SDR) on the senior living sector and generated $5M+ new pipeline in 6 months.

Krezzo Palm Harbor, FL

Jan 2021 – Jan 2024

Founder & CEO

LinkedIn Referrals Startup Raised capital + built product

Founded SaaS company focused on OKRs and operational performance, later pivoting to AI-powered voice-to-text automation.
Raised $530K from 12 investors; built multiple products and prototypes.
Closed 12 customer deals, generating $77K ARR with multiple renewals.

Form.com Braintree, MA

Nov 2018 – Dec 2020

VP of Marketing

Google PPC Capterra Inbound Outbound Acquired by PE Fixed the digital funnel

Promoted to VP within 90 days after joining as Director of Demand Generation.
Managed $2.5M marketing budget and 20+ team across global marketing and BDRs.
Member of Executive Leadership Team; company acquired by Diversis Capital.

Thought Industries Boston, MA

Nov 2015 – Jul 2018

Director of Marketing

Capterra Inbound Acquired by PE Built marketing + BDR foundation & scaled it

First marketing hire; scaled company from 15 to 50 employees and <$1M to ~$10M ARR without venture funding.
Built inbound engine: increased leads from <20 to 500+/month; inbound contributed 80% of pipeline and ultimately revenue.
Recognized with 'Ownership Award' by founders, who later became investors in Krezzo; company acquired by Luminate Capital.

Aras Corp Andover, MA

Dec 2013 – Oct 2015

Marketing Programs Manager

Inbound Webinars Acquired by PE Increased lead quality

Oversaw demand generation, analytics, and sales/marketing operations for North America, and successfully championed a push for "ungating all content".
Led email platform migration to streamline promotion of a monthly demo series that grew to 200+ registrants a month.
Increased pipeline from $60M to $156M within 20 months; company acquired by GI Partners.

Eloqua Cambridge, MA

Mar 2012 – Nov 2013

Field Marketing Manager

Events IPO'd Acquired by Oracle Supported enterprise reps + BDR counterparts

Supported enterprise sales through events, campaigns, and marketing automation.
Created multi-touch campaigns, outbound prospecting templates, and content-driven programs.
Pipeline driver; involved in IPO and subsequent Oracle acquisition.

By the numbers

Results & Highlights

15+

Years in B2B SaaS

Acquisitions & exits

$60M+

Most pipeline generated from scratch (Thought Industries)

$5M+

Pipeline from most recent "senior living" campaign (Checkit)

Most people managed (Form.com)

$2.5M

Highest budget managed (Form.com)

80%

Revenue from marketing (Thought Industries)

$530K

Raised as founder (Krezzo)

What others say

Quotable Quotes from Peers

“What amazed me most about Stephen was his innate ability to always make the right decisions for the business. His decisions were always focused on producing the highest quality of leads even when it meant sacrificing his own goals. He scaled lead generation by over 500% and established a powerful marketing lead generation machine. Stephen is not the loudest person in the room but will make the most impact. Trust in his instincts, they won't disappoint.”

Ryan Dillon

Head of Business Development, Thought Industries

“He single-handedly brought our lead process and tracking up to date with current systems and approaches. He is smart, committed, persistent and metric-oriented. If you are looking to automate lead management, engage & nurture online users, and implement new technologies, Stephen is your guy.”

Theresa Delfino

CMO, Aras Corp

“When it comes to getting the job done — no matter how high the hurdle — Stephen is the person to turn to. He has not only helped drive real results for our largest territory, but has also become a well-respected and trusted partner to Sales. Stephen is creative, drives measurable results, and can diplomatically meet the needs of the most demanding salespeople. And that's a rare find.”

Michael Martin

Director of Growth Marketing, Eloqua

“When he came on board we were in desperate need for someone to run the Marketing team and he came in and made an impact from day one. He not only coordinated all key marketing functions professionally, but most importantly communicated and collaborated with our sales department. He developed a lead development program that supplied our team with much needed high quality MQLs. As demands increased he always hit his number.”

Nick Pederson

Sales, Thought Industries

*Titles reflect roles held when we worked together.

Build, connect, ship

Building, Experimenting, and Shipping Faster with AI

Most executives talk about AI. This is building and deploying with it: 140+ repositories of shipped applications, prototypes, and experiments, built with APIs, MCP integrations, and data visualization, taking ideas from prototype to production. A sampling:

iOS apps

Mobile apps for productivity and AI-powered test grading, built and shipped end to end.

Personal finance app

Bank-connected budgeting tool with automated SMS insights, built on a live banking-data integration.

Chrome extension

A browser extension that helps teachers grade student work faster with AI.

AEO platform

A platform that improves brand visibility in AI answers and search.

Form platform

A conversational form builder: describe the form you need and AI builds it.

LMS for educators

A learning platform for educators with bite-sized lessons and progress tracking.

Marketing dashboards

Web analytics and marketing dashboards that turn scattered data into decisions.

CRM integrations

Apps and integrations wired into CRM and marketing automation systems.

Voice & SMS tools

Voice-to-text and SMS automation tools for capturing and delivering information.

Local business websites

Full websites for local business owners, designed, built, and deployed.

Market microsites

Microsites for market exploration, positioning tests, and demand signals.

Games for the kids

Online games built for four girls at home. The toughest product reviewers around.

*Links and demos to functioning products and prototypes available upon request.

About Stephen

With 15+ years in B2B tech and SaaS, Stephen has led marketing through multiple growth stages, from first marketing hire to managing global teams and multi-million dollar budgets. He has been part of four acquisitions and an IPO, and is an advanced AI operator who builds with these tools daily. He currently leads global marketing at Checkit.

Stephen holds an MBA in International Business from Liberty University and a B.A. in Communications from ENC in Boston.

He lives in Palm Harbor, FL with his wife Whitney and their four girls, and enjoys golfing, going to the beach, and traveling to new places.

Let's build together.

Let's drive engagement, increase pipeline, and grow revenue. Or grab the resume first.