Stephen Newman

Checkit

• Recruited to run global marketing for a publicly traded temperature monitoring and workflow automation company based in London, England.
• Currently leading all marketing activities as a team of one - website, lead generation, messaging & positioning, sales enablement, market research, and much more.
• Recently found traction exploring new markets in the senior living space, adding more than $5 million in net new pipeline in less than 6 months.
• In the process of rebuilding the company's operational processes and positioning to distinguish Checkit from the other vendors with an emphasis on 'Predictive Operations' messaging.
• Still actively employed and working hard.

Krezzo

• Founded Krezzo to bring better experiences with Objectives & Key Results (OKRs) to B2B SaaS companies and operational leaders.
• Raised over $500,000 across 12 investors and built an integrated SaaS and training product.
• Signed eight B2B customers across 12 deals, generating $77,400 in revenue.
• Attempted pivot in 2023 to an AI-powered voice-to-text automation platform, but seized full-time operations due to market dynamics.
• Gained oceans of experience across fundraising, product, engineering, operations, finance, legal, sales, and more.

Form.com

• Responsible for all global marketing and business development efforts.
• Managed a $2.5 million budget and a team of 20+ marketers and BDRs.
• Focused on attracting enterprise-level customers, optimizing the channel mix, and working closely with sales.
• Promoted from Director of Demand Generation after delivering positive results in less than three months.
• Involved in Form.com leadership group that successfully sold to private equity firm for almost $40 million

Thought Industries

• Hired as company's first marketer and 15th employee, helped scale to almost 50 employees and $9 million ARR.
• Managed global marketing budget of over $1 million across PPC, Pay-Per-Lead, and partner channels with 45% attribution rate.
• Improved lead generation from 20 leads per month to over 500 in 24 months, maintaining high quality with 30% handoff rate.
• Marketing sourced opportunity pipeline reached almost $50 million.
• Selected by co-founders for annual 'Ownership Award' and added to Leadership Team in 2017.

Aras Corporation

• Managed all North American marketing programs while focusing on improvement of internal sales and marketing operations.
• Handled quarterly paid media plan including testing and optimizing paid search, retargeting, display advertising and paid email.
• Managed implementation of marketing automation platform to boost user engagement and track anonymous web visitors.
• Contributed to biggest bookings increase in company's 15-year history, growing from $11 million to $21 million year over year.
• Pipeline increased from $60 million to $156 million in only 20 months.

Oracle

• Managed field marketing programs and events to support Northeast enterprise sales teams and business development counterparts.
• Developed deal acceleration and conversion strategies to help move prospects through the buying cycle.
• Served as marketing liaison for six Enterprise Applications Sales Managers, three BDRs, and one regional VP.
• Used Eloqua marketing automation platform to create multi-touch campaigns for new rep onboarding.
• Worked with internal marketing teams to build integrated campaigns, events, and programs for external use.

D50 Media

• Managed every aspect of multiple national affiliate marketing partnerships while tracking and reporting on the quality of leads from vendors.
• Recruited new affiliates and partners and implemented trial campaigns to assess quality. Affiliate marketing became the most cost effective channel for MQLs compared to SEO, SEM and Social.
• Managed an annual paid search budget of over $800,000 across both Google Adwords and Microsoft Adcenter platforms.
• Created, managed and analyzed paid search programs to ensure acquisition and conversion goals were met.
• Handled keyword list generation, ad copy writing, bid management, landing page optimization and budget management.

MBA

Bachelor of Arts